Area: cocktail bar

The task was to develop a logo and corporate identity for the BottomsUp cocktail bar, the atmosphere of which reeks of freedom, secular modernity and attracts people who value life in motion. A bar placed in a prestigious area, with an average price segment, has author's cocktails and branded strong drinks. It is thanks to its concept that the place gathers the own community around itself and develops its own culture.

My goals were to develop a brand identity based on its positioning and ideology in order to create a corporate identity that reflects the following values: prestige, secular modernity, quality, emphasis on signature drinks.