As part of a personal initiative, I embarked on a redesign of the Sicredi banking app to enhance its usability and accessibility.The aim was to create a more intuitive and user-friendly experience, reduce the number of steps required to complete key actions, and improve the app's overall quality by focusing on better readability, accessible design elements, and a modern visual style.The existing Sicredi app, while functional, had several areas that could be optimized for a better user experience. Based on general UX principles and common design best practices, I identified opportunities to simplify navigation, enhance accessibility, and improve the app's visual appeal.

During my research, I identified several key areas where the existing Sicredi app was falling short:

To achieve these goals, I followed a structured design approach:

Research and Analysis: Conducted a review of the current app’s user experience and benchmarked it against other leading banking apps to identify key areas for improvement.

Wireframing: Created wireframes to map out simplified workflows for key functions, focusing on minimizing the steps required to complete actions such as transfers, bill payments, and account management.

Visual Design: Developed high-fidelity mockups that emphasized clean, modern aesthetics, and improved user interface elements. This included larger buttons for easier touch navigation, high-contrast color schemes for better visibility, and consistent, readable typography.

Prototyping: Built an interactive prototype to demonstrate the redesigned app’s functionality and gather feedback on the improved user flow and design elements.

With these challenges in mind, I set out to achieve the following goals in my redesign:

Streamline User Experience: Reduce the number of steps required to perform common banking tasks, making the app more efficient and user-friendly.

Enhance Accessibility: Incorporate larger buttons, high-contrast colors, and improved readability to make the app more accessible to all users, including those with visual impairments.

Improve Readability: Use clear typography, adequate spacing, and thoughtful layout design to enhance the readability of information and ensure users can easily navigate and understand content.

Increase App Quality: Modernize the app’s design to reflect a high-quality, contemporary aesthetic that aligns with user expectations for a digital banking experience.

While this was a conceptual project undertaken independently, it provided an opportunity to apply user-centered design principles to a real-world context. Key takeaways from this redesign include:

User Experience Focus The importance of reducing friction and simplifying processes to create a more efficient and satisfying user experience.

Accessibility Considerations Learning how to effectively incorporate accessibility features into a mobile app design to make it usable for a broader audience.

Design Quality The value of high-quality design in enhancing brand perception and user trust in digital products.

These metrics underscore the effectiveness of the rebranding and design overhaul, demonstrating a clear return on investment and positioning GovAssist for sustained growth and success.

Streamlined Navigation: A simplified menu structure and reduced number of steps for completing tasks, allowing users to achieve their goals more quickly and efficiently.

Accessible Design: Enhanced accessibility with larger buttons and touch targets, high-contrast color palettes, and design elements that cater to users with visual impairments.

Improved Readability: Clear and consistent typography, thoughtful use of white space, and organized content layout to make information easier to read and understand.

Modern Visual Style: A refreshed aesthetic with a focus on clean, minimalist design, creating a more polished and professional look for the app.

This personal project showcases my ability to improve app usability and accessibility through thoughtful design. While unofficial, the redesign reflects a commitment to enhancing user experiences and ensuring digital products are inclusive and high-quality.