OrangeDot Rebrand: monday.com Partner

About the client OrangeDot is a "monday.com" implementation partner. We started working together when they asked for a redesign of their identity.

The challenge Create a distinctive identity that felt techie and unique. One of the team’s requests was to avoid an orange fruit or any similar shape.

What I delivered A full rebrand and the system behind it: • Visual identity • Brand book and style guide • Presentation system • Graphic style and brand character • Merchandising

These were some other options explored. When I presented them, they were shown on some different medias and styles. The idea is that the client can see the possibilities behind a proposal and how they work as a system in different situations.