Identity & Key Visual Concept for Shuteye
Emanuel Picatto
About the client
Shuteye is a sleep and wellness brand from Wellington, New Zealand, offering earplugs, eye masks and pillowcases.
The challenge
Working closely with the client, the goal was to find the right identity and branding concept for a business with global ambitions, flexible enough to be adapted later across packaging, social media, the website and more.
The process
After an initial meeting with the client, benchmarking and research, I developed four identity sketches and concepts. Based on their feedback, I refined the chosen direction into the final identity and key visual.
Like this project
Posted Oct 7, 2026
Identity and key visual concept, developed together with the client to find the right branding direction for a global business.
