Youtube Strategy + Content Creation for Contra
Samantha Taylor
The Why ✨
Contra needed a place to host long-form content. Up until that point our content strategy was solely based on short-form content on TikTok and Instagram. In order to grow our content into more SEO driven tips and tools, we headed to YouTube. YouTube also serves as a space for us to use videos to embed back into blogs and our support system emails.
YouTube has been a show-stopping channel for years now. Especially with the introduction of YT Shorts, we knew this platform wasn't going anywhere anytime soon!
The Strategy 🔥
Creating a YouTube strategy was new for us -- we had always been fueled by trending audios and fast TikToks. You can even see how I created the social strategy for Contra here!
Content Buckets
When it comes to content buckets, we thought about them as playlists on YouTube.
Examples 👇
- Freelance Tips
- Client Tips
- Contra 101
We wanted to have a strong disbursement of tips and specific product videos. It is never good to only be talking about your product.
Content Distribution
Being able to get your content in front of the eyes of many, is any social media managers goals. YouTube allows us to tap into an audience that we cannot find on other platforms like TikTok and Instagram! 👀
When we post a YouTube video, our next call to action is posting the video in our Slack Community and on all of our socials!
Fueling the Rest of our Content
Having long-form content means that you can create short-form content from it! The key to any social channel is to truly use your content in as many forms as possible.
What it Takes 🧠
These are the different elements it takes to put together your YouTube plan:
- YouTube Editor: this is the person who will take your raw footage and distill it down into bitesized bits or long-form content for YouTube. Trust us, just hire an editor.
- ChatGPT: for writing scripts, hooks, or even blogs to accompany the videos!
- Brand Elements: make sure to have all of your brand elements in one place (Canva or Figma) so you can create thumbnails super easily!
- Audio Tools: we use Artlist for uncopywrited music!
YouTube Content 🎬
Here are some examples of the content I have created while running Contra's YouTube channel 👇
Link in Bio Tool Video:
How to Create your Portfolio on Contra:
How to Freelance while Working Full-Time:
Get in Touch!
Make sure to check out my services or get in touch if you need someone to help build the social strategy for your new YouTube Channel!
