Reaws is building a platform to simplify real estate workflows. They needed a landing page to introduce their product vision, build credibility, and drive early sign-ups for their waitlist. My challenge was to translate their innovative idea into a clear, modern, and trustworthy digital presence that would attract potential users and partners.

I worked as the Product Designer responsible for:

Creating the visual identity for the landing page

Designing the layout, flow, and interactions

Ensuring the page was optimized for conversion (waitlist sign-ups)

Delivering responsive designs ready for implementation

I started by analyzing:

Competitors in the real estate and SaaS space to identify patterns in credibility and trust signals.

User expectations for early-stage product landing pages (simplicity, clarity, benefit-driven copy).

The key objectives were:

Create trust and excitement for a product still in development.

Provide a clear value proposition in just a few seconds of scanning.

Drive visitors toward a single, strong call to action: join the waitlist.

I structured the page flow with:

Hero section with concise headline and signup form.

Problem / solution breakdown to highlight pain points and how Reaws addresses them.

Feature previews using simple, modular cards.

Social proof placeholders (testimonials, press mentions) for future credibility.

Built a clean and modern aesthetic using neutral backgrounds, bold typography, and accent colors to guide the eye.

Designed illustrations/icons to simplify complex ideas.

Used white space strategically to create a premium and trustworthy feel.

Created responsive versions for desktop, tablet and mobile.

Organized assets and annotations for easy handoff to developers.

Reaws needed more than just a landing page—it needed a strategic entry point into its market. By focusing on clarity, visual trust, and conversion best practices, I helped them:

Communicate their vision effectively

Collect early leads for product validation

Position themselves as a serious, credible startup even in pre-launch stage

The landing page successfully launched Reaws’ waitlist campaign.

It provided a strong foundation for branding and future marketing efforts.

Helped the company start building a pipeline of early adopters.