PureNest — Email Redesign: Before

PureNest — Email Redesign: Before & After (Figma + Klaviyo)

A complete email redesign for PureNest, an eco-friendly home essentials brand — showcasing the transformation from a plain, text-heavy welcome email into a structured, visually engaging brand experience.

Before: A basic text-based welcome email with minimal visual hierarchy, no product categorization, and no clear path to shop.

After: A redesigned email built in Figma featuring a strong hero with a clear offer, a "Shop by Category" grid for easy navigation, a sustainability-focused signup section, and a clean branded footer — all implemented directly into Klaviyo.

This project demonstrates how thoughtful design structure can turn a simple welcome message into a conversion-focused brand touchpoint.

My role: Full redesign strategy and execution in Figma, including category grid layout and visual hierarchy — followed by direct implementation into Klaviyo.