Purelume Product Launch Email (Figma

Purelume Product Launch Email (Figma + Klaviyo)

A product-launch email designed in Figma and built into Klaviyo for Purelume, a clean-beauty skincare brand.

The design uses a soft sage-and-cream palette with natural lifestyle photography (model shots, botanical props) to reflect the brand's "clean skin, clear conscience" positioning. The layout walks the customer through the product story introducing the Green Tea Gel Cleanser, a numbered how-to-use guide, genuine customer testimonials, and an ingredient-values footer (natural, gentle, sulfate-free, cruelty-free).

My role: Full email design in Figma, including step-by-step instructional layout and testimonial sections followed by direct implementation into Klaviyo.

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