Nida Zahra
Klaviyo Email Designer | Figma-First Approach
Krack'd Snacks — Welcome Email + Product Launch (Figma)
A two-part email design for Krack'd Snacks, a bold keto/vegan snack brand — combining a welcome email with a limited-edition flavor launch (waitlist campaign).
The design uses a vibrant purple-and-lavender palette with playful, high-energy copy ("Big Crunch. Bigger Vibes.") paired with rich product photography. The welcome email introduces the full snack lineup (truffles, chocolate crunch, ganache squares) with clear "Keto | Vegan" labeling for dietary transparency, while the launch email builds urgency around a limited-quantity flavor return through an early-access signup CTA.
My role: Full email design in Figma, including a repeatable product lineup layout and a dedicated limited-release announcement format.
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Tavazo — Welcome Email Design (Figma + Klaviyo + Shopify)
A welcome email designed in Figma and implemented in Klaviyo for Tavazo, a premium Persian nuts, dried fruits, and traditional sweets brand on Shopify.
The design uses a warm, earthy palette (cream, gold, natural product tones) with rich, close-up food photography to reflect the brand's authentic, artisanal quality. The layout opens with a bold "Taste Tradition Naturally" hero, tells the brand story through premium ingredient callouts, and transitions into a scannable bestsellers section — pistachios, spicy mix nuts, dried berries, and traditional cookies — each paired with a direct shop link.
My role: Full email design in Figma, including a repeatable bestsellers list layout and warm, food-forward visual styling — followed by direct implementation into Klaviyo on Shopify.
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Brook & Co. — Welcome Email Design (Figma)
A welcome email designed in Figma for Brook & Co., a hand-poured soy candle brand.
The design uses a warm, minimal palette (cream background, deep purple accents) paired with cozy lifestyle candle photography to reflect the brand's calm, intentional feel. The layout leads with the brand tagline "Light. Relax. Reconnect.", introduces the brand story and values, and closes with a scannable best-sellers list featuring five signature scents.
My role: Full email design in Figma, including a repeatable product list layout for the best-sellers section and brand-consistent typography system.
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Ronin — Brand Campaign Email (Figma + Klaviyo)
A brand campaign email designed in Figma and implemented in Klaviyo for Ronin, a Pakistan-based smart wearable and tech accessories brand.
The design uses a bold periwinkle-and-navy palette with premium product photography (headphones, earbuds, power banks) to reflect the brand's modern, tech-forward identity. The layout introduces the brand mission, showcases the product lineup through alternating color-block sections, highlights key features like fast charging and personalization, and closes with clear category navigation.
My role: Full email design in Figma, including alternating color-block sections and product feature highlights — followed by direct implementation into Klaviyo.
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