Nida Zahra
Klaviyo Email Designer | Figma-First Approach
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Purelume Product Launch Email (Figma + Klaviyo)
A product-launch email designed in Figma and built into Klaviyo for Purelume, a clean-beauty skincare brand.
The design uses a soft sage-and-cream palette with natural lifestyle photography (model shots, botanical props) to reflect the brand's "clean skin, clear conscience" positioning. The layout walks the customer through the product story introducing the Green Tea Gel Cleanser, a numbered how-to-use guide, genuine customer testimonials, and an ingredient-values footer (natural, gentle, sulfate-free, cruelty-free).
My role: Full email design in Figma, including step-by-step instructional layout and testimonial sections followed by direct implementation into Klaviyo.
#figma #klaviyo #emaildesign #emailmarketing #design
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Roast Republic Promotional Email Design (Figma + Klaviyo)
A promotional email series designed in Figma and built into Klaviyo for Roast Republic, a specialty coffee brand.
The design uses an earthy, artisanal color palette (deep greens, warm creams, coffee tones) paired with rich product photography to reflect the brand's premium, small-batch identity. The layout leads with a 20%-off offer, showcases the full product range (beans, brewing gear, accessories), highlights top-selling categories, and closes with a clean category-based footer navigation.
My role: Full email design in Figma, including product grid layouts and promotional hierarchy followed by direct implementation into Klaviyo.
#figma #klaviyo #emaildesign #design #emailmarketing
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Gutique Welcome Email Series (Figma + Klaviyo)
A welcome email series designed in Figma and implemented in Klaviyo for Gutique, a gut-health drinks brand.
The design uses warm, natural tones (cream backgrounds, citrus and berry product photography) paired with a clean icon-based benefits grid making functional health claims (digestive support, immunity, plant-based ingredients) easy to scan at a glance.
The sequence introduces the brand and welcome discount, builds trust through benefit icons and social proof ("Loved by 2000+ happy customers"), and closes with a clear footer navigation for brand exploration.
My role: Full email design in Figma, including icon-based layout systems and product photography integration followed by direct implementation into Klaviyo.
#contra #figma #klaviyo #email design # email marketing #claude
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Mirae Lashes Email Campaign Design (Figma + Klaviyo)
email campaign designed in Figma and built for Klaviyo, promoting Mirae Lashes' eyelash growth serum.
The design focuses on a clean, editorial beauty aesthetic soft neutral tones, product photography, and clinical trust signals (76% increase in lash length, 99% user satisfaction) paired with genuine customer reviews to build credibility.
Each email in the sequence builds on the last: introducing the product, backing it with clinical results, and closing with social proof and guarantees (vegan, cruelty-free, money-back).
My role: Full email design in Figma, including layout, typography, and visual hierarchy followed by direct implementation into Klaviyo.
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