Grail Game is a U.S.-exclusive app that blends digital gaming with real rewards — use in-game currency to unlock mystery boxes and win collectibles.
Client: Grail Game
Produced at: Cipherox
Role: Creative Designer, UI UX, Interaction Design
Industry: Gamification, E-commerce
Grail game - gem shop
Grail Game startup rewarding recraft boosts CR by 20% with Cipherox
As Grail Game grew in popularity, users faced challenges with its expanding features. The original interface, built for a simpler version, struggled with new additions like the Gems Shop, free events, and leaderboards. This complexity confused users and dampened the thrill of unboxing real-world collectibles. To enhance the user experience, they collaborated with an experienced UI/UX designer to revamp their digital storefront.
Play Area
Credits and profile
Re-designed comparison
Tabel of content
The Result
The Grail Game team appreciated the smooth collaboration and thoughtful process with Cipherox from start to finish. Every design decision was backed by purpose—and it showed in the results:
The new experience led to a 25% increase in user engagement, with players spending more time exploring features and returning daily to play.
Conversion rates for currency purchases and reward redemptions jumped by 20%, turning more users into active spenders.
Just three weeks after launch, the updated design already began to pay for itself through higher retention and in-app purchases.
User Research
Low fidelity prototype
User flow
Affinity map
0 likes · 4 views · Aug 30, 2026
Grail Game is a U.S.-exclusive app that blends digital gaming with real rewards — use in-game currency to unlock mystery boxes and win collectibles.
