SCENARIO 1 - Lead Capture:
→ Detects new form submission instantly
→ Adds lead to Airtable database
→ Sends immediate welcome email with free resource
→ Schedules next email for 24 hours later
→ Tracks email status (sent/pending)
SCENARIO 2 - Scheduled Follow-ups:
→ Runs every 15 minutes checking for due emails
→ Sends Email #2 after 24 hours (real automation example)
→ Sends Email #3 after 72 hours (call-to-action)
→ Updates database after each send
→ Marks sequence complete when all emails sent
All emails are personalized, timed perfectly, and tracked in real-time.
THE RESULT
Response time: Instant (welcome email sends in seconds)
✓ Follow-up consistency: 100% (every lead gets all 3 emails)
✓ Manual work: Eliminated (runs 24/7 automatically)
✓ Lead engagement: 40% increase from consistent nurturing
✓ Time saved: 5+ hours per week
✓ Zero missed follow-ups
:A two-scenario automation system using Make.com (http://Make.com):
SCENARIO 1 - Lead Capture:
→ Detects new form submission instantly
→ Adds lead to Airtabl...