An intelligent routing system with

An intelligent routing system with Make.com using conditional logic:

→ Form captures: Name, Email, Inquiry Type, Message → Router analyzes inquiry type automatically → Three routing paths based on category:

PATH 1 - Sales Questions:

Sends notification to Sales Slack channel

Logs inquiry to Google Sheet for tracking

Tags as "Sales" for reporting

PATH 2 - Technical Support:

Sends formatted email to Support team

Creates support ticket in Google Sheet

Tags as "Support"

PATH 3 - Urgent Issues:

Sends HIGH PRIORITY email to manager with flag

Sends Slack alert to management channel

Logs to separate "Urgent" sheet for visibility

Tags as "Urgent"

All inquiries logged to Airtable with timestamps, status, and category for complete audit trail.

THE RESULT

✓ Routing time: Instant (inquiries delivered in 5 seconds) ✓ Manual checking: Eliminated (runs automatically 24/7) ✓ Urgent issues: Never missed (immediate alerts) ✓ Team efficiency: 3x faster response times ✓ Customer satisfaction: Improved (right person responds) ✓ Time saved: 8+ hours per week ✓ Complete tracking: Full history in Airtable

Client now handles 3x more inquiries with same team size.