GTM for ASL
Tanisha Shah
A Go To Market Strategy for ASL (Adventum Student Living Pvt Ltd.)
Product Teardown Case Study
Overview
ASL the holding company of UniCreds, UniScholarz and UniAcco, intends to consolidate it's offerings and build an end to end experience for students planning to study abroad.
The three entities are :
1. UniScholarz: Assists in course discovery, exam & visa process
2. UniCreds : Education loan marketplace
3. UniAcco: Facilitates accomodation to students across the globe
The idea of the GTM is how to best integrate the three services, position and cross-sell the other two services.
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Posted Jan 28, 2023
Includes wireframes, UX copies, user journeys for a web platform and focussing on discoverability and ease of use of each of the services.
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