Redesigning creative performance marketing agency B2B Website

An agency client I worked with on hospitality and event venue websites asked me to redesign their WordPress agency website as they migrated to Webflow. They wanted a more flexible agency website that could generate leads through lead magnets, display their capabilities from performance marketing to creative services, and help them communicate their unique methodologies to clients.

I started by conducting a competitor analysis and gathering data points from a long list of competitors, agencies, and digital marketing tools they use in their daily operations to understand the visual direction they wanted to achieve. Once we settled on a visual direction, I began planning the user flow and sitemap for the new design on Figma before handing it over to a Webflow developer.

Competitor analysis

Wireframes

Visual brand assets

Content suggestions and guidance

To help client keep track of the project I prepared a Trello board that is shared with client side stakeholder. I shared weekly updates throughout the design process, online via Loom videos and in-person at their office for feedback sessions and moving the project forward with right direction.

While focusing on the most important pages, such as case studies, lead funnel forms, and services, I also provided guidance on content updates, service categorisation, and how to communicate the agency's value to potential clients with limited time to evaluate vendors.

For a marketing agency, discussing unique processes and methodologies is always challenging because most processes are hard to visualize or largely exist in the minds of creative leaders. I identified the agency's creative methodology by analyzing pitch decks, project proposals, old website content, and conversations with the founder and creatives within the agency.

This understanding helped me create visual representations for their about section, where they discuss their approach. I developed a visual language to symbolize their ever-growing methodology and created brand assets to support how they showcase their creative work.

These visual representations also informed brand materials, such as presentation materials and visuals used in client presentations.

I created high-fidelity wireframes and developer handoff materials to guide their Webflow developer in building the website. After the handoff, I continued to provide support through QA and ongoing improvements to the website, assisting with content creation for new page sections and the sitemap before the launch.