Improving brand image with an immersive landing page | Movella

Xsens( Movella) used a very outdated landing page to promote their new sensors. This project includes a design of a landing page for their sensor which much better represents their innovative products.

The client was using a default template from Hubspot before we started with this project. It was completely static and it did not make them stand out as a company. At that time interactive 3D elements on the web were an emerging trend and we decided to integrate this trend into their landing pages and in this way increase conversion rates.

Promote the new sensor of Xsens while presenting Xsens as an innovative and modern brand.

Firstly I had to decide on the technology we will use in order to bring the ‘3D’ and immersive look to the landing pages. This required a decision matrix to decide between using three.js and importing interactive 3D elements on the page or scrolling through a 3D animation.

Moreover, This project followed an iterative design process where multiple meetings with the client took place to define the requirements for the page and the initial design. Afterwards the page was usability tested and improved before launch.