BCG
Professional Services
The Boston consulting group (BCG) enlisted my expertise to create a streamlined process for developing high-fidelity prototypes for clients like Chipotle, Taco Bell, Nike, IKEA, CVS, and Kroger. The goal was to design rapid, reusable templates for native mobile applications that still adhered to UX best practices, enabling BCG to deliver engaging shopping and rewards experiences.
Workstreams
Product Strategy
UX Research & Ideation
UI Design
Creative Direction
Duration
24 months
Balancing Speed with UX Best Practices
One of the biggest challenges in this project was finding a way to move quickly while maintaining the integrity of UX research and design. BCG was pitching major clients under aggressive timelines, and it was critical to create a process that could keep pace while ensuring a seamless user experience for brands interested in native mobile applications.
Strategic Research & Stakeholder Identification
We began by investing in a strategic research and ideation phase to better understand the dynamics and decision-making processes of these large brands. By analyzing how decisions were made at the department, C-suite, and advisory board levels, we identified the key stakeholders that BCG needed to influence in order to move forward in the sales process. This approach gave us a deeper understanding of the client ecosystem, allowing us to craft more targeted prototypes.
Developing Repurposable Templates
Using this research, we developed high-fidelity mockup templates that could be quickly repurposed into clickable prototypes for client presentations. These prototypes were designed to highlight shopping and rewards features, tailored to the specific needs of each brand while maintaining flexibility for fast iteration. Additionally, we created email flows to support user re-engagement, particularly in abandoned shopping scenarios.
Expanding BCG’s Client Base
The success of this initiative was evident in BCG’s ability to more efficiently serve its extensive client base. The reusable templates allowed BCG to rapidly respond to the demands of major brands like Taco Bell, Nike, and IKEA, delivering high-quality prototypes that showcased potential mobile app features in record time. By streamlining the prototyping process, BCG was able to meet aggressive timelines without compromising on quality. Additionally, I contributed to several internal “skunk works” projects, which received positive feedback from key stakeholders and further expanded BCG’s ability to service multiple departments within the company.
Outcome
This project not only streamlined BCG’s prototyping process but also had a significant impact on their client acquisition. By developing flexible, high-fidelity templates and understanding the decision-making dynamics within these large organizations, we enabled BCG to scale from a few major clients to over 55. The initiative was a win-win, empowering BCG to move faster while still adhering to UX best practices, and my ongoing collaboration on skunk works projects further solidified our successful partnership.
