Delivered a new homepage for StoryIt in under 2 weeks, including wireframing, content, and high-fidelity mockups to improve user experience and engagement.

FileJet, a B2B SaaS company, enlisted me to redesign their doc management platform. I streamlined the interface, improved onboarding, and enhanced usability.

Apria enlisted me to lead a redesign of their core website and e-commerce platform. We improved UX, catered to diverse personas, and drove key KPIs way up.

Manic Panic enlisted me to revamp their ecom, going from WooCommerce to Shopify. I improved UX, boosted conversions, and honored the founders' iconic vision.

I led the creation of Flexfit Nu's microsite, integrating parallax animation with ecom features, driving conversions, and aligning with Flexfit’s brand identity

As Lead UX Designer I transformed Abbott's manual software updates into a streamlined digital portal, boosting efficiency and reducing errors for technicians.

Led UX, design, and strategy for Surfing.com and World of Waves, creating a surf community platform connecting users with experts, friends, and businesses globa

BCG | Explore Alessandro Fard’s UX design portfolio, featuring 23+ years of work for leading brands. Discover how his user-centered designs have transformed di…

Led UX initiatives at Lynda.com, enhancing playlist features, user sign-up, trial, and cancellation flows, balancing user needs with business goals.