Alessandro Fard
As Lead UX Designer at Lynda.com
Workstreams
Product Strategy
UX Research & Ideation
UX/UI Design
Creative Direction
Duration
24 months
Process
Driving UX at a Department Level
During my time at Lynda.com
Visualizing the Course Catalog
One standout project involved developing a visual representation of the online course catalog. User research revealed that many users felt overwhelmed by the sheer volume of available content, leading to confusion about where to start or what to do next—ultimately increasing churn. The goal was to create a more intuitive way for users to search the catalog based on their interests. However, through multiple rounds of prototype testing, we discovered that while the concept was innovative, users preferred a more traditional search experience.
This was a valuable lesson in understanding that sometimes even well-researched ideas may not always translate into widespread user adoption. It highlighted the importance of listening to users and adapting designs based on their actual preferences, rather than sticking with what seemed like a great idea on paper.
Developing Learning Trees
Another impactful project was the creation of learning trees that guided novice users through a structured pathway to earn certifications within specific disciplines. This approach provided users with a clear starting point and destination, helping them navigate the platform more effectively and achieve professional growth. Seeing so many users leverage these learning trees to advance their careers was incredibly rewarding and reinforced the platform’s mission.
Collaborating with the Founders
Working closely with Bruce and Lynda, the founders of Lynda.com
Results & Impact
I’m proud of the work my team and I accomplished during my tenure at Lynda.com
Outcome
The UX initiatives I led at Lynda.com Lynda.com
And hey... our department UX video was pretty awesome also