Seat360: Transforming Ticketing into a 360-Degree Experience

During my time at Rukkus we took the concept of '3D ticketing' and turned it into what became Seat360. We were pushing the envelope on what could be done with 3D at the time, and explored everything from drone photography to building full 3d models and rendering at an individual seat level. As we built out the 3D ticketing prototype, user testing and feedback helped us realize we were building a super niche product that wouldn’t truly have the impact on the customer base we were looking for. I looked more closely at the product and distilled what was best about it, and (begrudgingly, at the time) abandoned some of the “cool” features to focus on what was making the biggest impact for the user, not for ourselves. This led to us turning a “3D ticketing” project into a “360-degree seat view” project, and completely pivoted the tech, approach, and team structure to make it happen.

Pivoted from '3D ticketing' to a scalable 360 seat-view product based on user feedback.

Led Seat360 from concept → launch, scaling coverage to 85+ pro sports venues.

Designed repeatable processes around image capture, in-venue tracking in real time for team members to ensure total coverage, and image post-processing on the fly.

Managed a 10+ person delivery effort across capture, stitching, mapping, and in-app UX.