For Lyst's brand repositioning, I designed editorial tools and content experiences that showcase the premium fashion platform as a smart, fashion-forward shopping destination. At the core of this project was a set of four modular WordPress templates specifically designed for trend pieces, brand collaborations, and comprehensive shopping guides. These versatile layouts enable the editorial team to effortlessly publish polished, commerce-driven content that aligns with Lyst's refreshed brand identity.

Each layout was crafted to feel luxurious, intuitive, and distinctly "Lyst." This enables the internal editorial team to quickly publish shoppable content aligned with the brand's new strategic direction, which includes sponsored landing pages and partnerships with luxury fashion brands.