Black Friday Performance Marketing Ads for Winsor & Newton
Emily Power
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Posted Nov 24, 2025
Black Friday performance marketing ads, drawing on existing Winsor & Newton product imagery.
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Timeline
Oct 13, 2025 - Oct 21, 2025
Clients
Winsor & Newton
For the 2025 holiday season, I collaborated with Winsor & Newton to create a suite of Black Friday performance marketing ads. The creative aimed to build urgency and drive conversions by highlighting limited-time offers and directing audiences to dedicated landing pages, with a look and feel that remained distinct from the holiday gifting campaign.
Drawing on existing Winsor & Newton imagery, I designed a set of ads focused on black products such as oil paints, watercolours, Promarkers and inks, brought together through a black tape treatment featuring the brand’s griffin mascot.
The static and video ads included a variety of visual creative and messaging, tailored for the US, UK, and European markets, enabling the performance marketing team to test creative and messaging.
Final outputs included
4 x 1:1 video ads
4 x 9:16 video ads
19 x 1:1 static ads
19 x 9:16 static ads
Static product ads, that were also created in GBP and EUR variations for different markets
Simple video ad