Product Design - The Raw Beauty Bar

Alicia Koo

Brand Designer
Creative Director
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Adobe XD
The Brand
The Raw Beauty Bar Co.
The Scope
Brand Strategy | Visual Identity | Social Media | Product Design | Packaging Design
The Identity
The Raw Beauty Bar Co. is a luxurious vegan skin and body care company with a focus on sustainability.
The Challenge & Results
A part of The Raw Beauty Bar's ethos is to use and create sustainable, vegan, and eco-friendly options for their packaging and products. We sourced recycled and compostable materials for their boxes, wrapping paper, and even stickers to further the mission of The Raw Beauty Bar. With minimal packaging, we wanted to ensure that the products themselves stay consistent with the visual identity. Embossed onto the body bars are the logo which highlights the versatility and flexibility of the brand assets. The Raw Beauty Bar has a strong foundation to continue to build a memorable and lasting brand that is consistent with all aspects of their brand values.
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2022

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