Packaging Design - KYND Wellness

The Brand

KYND Wellness

The Scope

Brand Strategy | Visual Identity | Packaging Design

The Identity

KYND Wellness is a CBD company that wants to remove the stigma surrounding cannabis with a mission to redefine self care for the mind and body.

The Challenge & Results

Part of the KYND mission is to change public perception surrounding cannabis usage and CBD/THC infused products. The development of this project was imagined through an editorial lens, particularly with the packaging design and photographic direction to challenge the connotations that historically surrounds this industry. With a fully developed brand identity, KYND Wellness has positioned themselves as a trailblazer in the cannabis industry and is acquiring further investment to expand their operations.

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