YOVI Brand Identity and Motion Design

Ray

Ray Nsan

YOVI
Here is a a full identity creation with a motion extension.
Behind the scene:
Concept origin
YOVI = Your Vitality → core idea: wellness, energy, meaningful living.
Vitality visualized as something natural, rooted, and growing.
Sketch phase
Explored letterforms that could be shaped from organic elements.
Early sketches of the Y as a plant with roots anchoring it.
Explored flowing vine shapes for OVI → organic, connected, flexible.
Tried different symbols of empowerment — eventually chose a red fist for a strong contrast and bold statement.
Refinement & Iterations
Balanced organic softness (plant + vine) with bold energy (fist).
Tested roots shape for readability while still looking natural.
Adjusted proportions so the vine could form letters cleanly without losing “hand-drawn” organic flow.
Animation storyboard
Slogan dissolves into green seeds.
Seeds fall → sprout → Y plant grows with roots.
Vine grows rightward → shaping OVI.
Red fist appears to complete the composition.
The slogan “Your Vitality is Your Power” appears.
Final lockup of full logo + slogan.
Client challenge:
YOVI needed a brand identity that visually communicates vitality, growth, and empowerment.
The identity had to feel modern, natural, and bold enough to stand out in the crowded wellness/mindset space.
Beyond a static logo, a motion identity was required to bring the philosophy of vitality to life in digital platforms.
My solution (what the animation achieves):
Logo Design → Rooted “Y” + vine “OVI” captures natural vitality and connected growth.
Color choices → Green = growth/wellness; Red = energy/power.
Animation → Adds narrative depth: seeds → growth → empowerment.
Together, the design and motion build a holistic identity that reflects YOVI’s values and story.
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Posted Aug 21, 2025

Developed YOVI's brand identity with a motion extension, emphasizing vitality and empowerment.