YOVI Brand Identity and Motion Design

Here is a a full identity creation with a motion extension.

YOVI = Your Vitality → core idea: wellness, energy, meaningful living.

Vitality visualized as something natural, rooted, and growing.

Explored letterforms that could be shaped from organic elements.

Early sketches of the Y as a plant with roots anchoring it.

Explored flowing vine shapes for OVI → organic, connected, flexible.

Tried different symbols of empowerment — eventually chose a red fist for a strong contrast and bold statement.

Balanced organic softness (plant + vine) with bold energy (fist).

Tested roots shape for readability while still looking natural.

Adjusted proportions so the vine could form letters cleanly without losing “hand-drawn” organic flow.

Slogan dissolves into green seeds.

Seeds fall → sprout → Y plant grows with roots.

Vine grows rightward → shaping OVI.

Red fist appears to complete the composition.

The slogan “Your Vitality is Your Power” appears.

Final lockup of full logo + slogan.

YOVI needed a brand identity that visually communicates vitality, growth, and empowerment.

The identity had to feel modern, natural, and bold enough to stand out in the crowded wellness/mindset space.

Beyond a static logo, a motion identity was required to bring the philosophy of vitality to life in digital platforms.

Logo Design → Rooted “Y” + vine “OVI” captures natural vitality and connected growth.

Color choices → Green = growth/wellness; Red = energy/power.

Animation → Adds narrative depth: seeds → growth → empowerment.

Together, the design and motion build a holistic identity that reflects YOVI’s values and story.