Motion Design Enhancement for Fédération Wallonie-Bruxelles

Here is a motion design enhancement of an existing brand identity.

This project explores how the existing logo of the Fédération Wallonie-Bruxelles can be brought to life through motion design. The idea was to go beyond a static identity and create an animation that tells the story behind the logo. Starting from the map of the two regions, Wallonia and Brussels, the animation shows each region transforming into its respective letter (W and B) before uniting under the F, symbol of the Federation. This process highlights the values of connection, unity, and dynamism, while adapting the institutional identity to a modern, digital context.

The Federation Wallonie Bruxelles already has a strong visual identity.

However, in digital spaces (social media, video, events), a static logo lacks dynamism and narrative power.

The challenge: How to give motion to the logo while reinforcing the symbolism of unity between the two regions?

By starting from the map of the regions, I anchor the story in geography and identity.

The morphing into W and B makes the transition clear and symbolic: each region keeps its presence.

Both merge under F (Federation), visually telling the story of union and collaboration.

The use of blue taglines merging into F strengthens the institutional voice and creates a cohesive ending.

The animation gives the Federation a modern, engaging identity system suitable for digital channels.