Gamespirit Brand Motion Design Enhancement

Here is a motion design enhancement of an existing brand identity.

Even though the logo already existed, my creative role was to translate it into motion in a way that fits the brand’s values.

The dice represents play, chance, and game-based learning.

The motion needed to feel dynamic and playful, while still professional enough for corporate audiences.

Gamespirit, as a platform for game-based training in companies, needed a logo animation that reflects both playfulness and professionalism.

The static logo (dice + text) conveyed the idea visually, but lacked motion storytelling for digital platforms (presentations, videos, intros).

The challenge: How to make the dice feel alive while reinforcing the brand identity?

The dice emerges and bounces into the frame → playful, energetic, game-like.

The text pops out from behind the dice → adds surprise and reinforces the message in a light, fun way.

The animation as a whole communicates engagement and interactivity — the same qualities the company brings into its training programs.

The brand now has a motion identity that fits digital use (corporate presentations, e-learning, social media).