Der Johann is a restaurant, café, and bar in central Vienna, combining Italian Renaissance architecture with the greenery of Stadtpark.

The project focused on creating a complete restaurant brand identity with a modern, organic, and minimalist visual language — including logo design, illustration, typography, graphic system, and brand guidelines.

The identity reflects the unique atmosphere of Der Johann — a place where urban energy meets nature, architecture, food, and relaxed hospitality.

The visual direction combines geometric structures with organic forms, creating a balance between the historical character of Vienna and a contemporary restaurant experience.

The Der Johann visual identity is built around geometric and organic graphic elements inspired by architecture, greenery, and natural forms.

A clean, minimal approach keeps the identity sophisticated and versatile, while custom illustrations add personality and warmth.

The system works across menus, signage, stationery, social media, packaging, promotional materials, and digital applications.

The result is a distinctive Vienna restaurant branding system that connects architecture, nature, and hospitality through a cohesive visual language.

The project combines logo design, brand identity, visual identity, restaurant branding, café branding, bar branding, illustration, geometric design, minimalist branding, typography, and brand guidelines.

The Takeaway. A modern hospitality identity shaped by the contrast between Vienna's architecture and its greenery.

You can find us here: Upwork

And here: whalesagency.com

WHALES 

Creative Director - Artur Mihov

Designer - Asja Druzenko