Transforming elevated living with exquisite interior finishes, Starline Interior is a premier construction company specialising in high-rise apartment fitouts across Melbourne and Perth, Australia.
With a dedicated team boasting over 20 years of commercial building experience, Starline Interior brings craftsmanship, innovation, and a commitment to excellence to every project they undertake.
Starline Interior engaged LeadGen to design a brand new website to establish their online presence and showcase their portfolio of prestigious collaborations and remarkable projects.
Built to Impress
Starline’s design was intended to impress prospective clients and collaborators. Here’s how we did it.
Striking visuals
We built a ‘portfolio’ style website with a modern, clean, professional and striking visual design. Design elements included a sleek, white, black and blue color scheme, a focus on large, panoramic images, and a cohesive mix of heading and body fonts.
Written copy
The written copy emphasised Starline Interior’s vision of contributing to high-rise landmarks and prestigious developments, its focus on industry collaboration, and it’s commitment to professionalism and craftsmanship.
Project details
The website provides significant detail on previous and current project, showcasing Starline Interior’s involvment in several iconic high-rise complexes and developments. ‘Before and after’ sliders were used to juxtapose the in-construction and finalised structures.
Establishing an online presence
In order to establish itself as a premier interior fitout and construction company, Starline Interior needed to expand its online presence. Starline Interior approached LeadGen to establish Starline’s online brand through an SEO project.
SEO deliverables included technical and on-page SEO to help Google recognise the relevance and authority of Starline’s new website; setting up and optimising a Google Business Profile; setting up and posting regularly to multiple social media platforms; and creating profiles with a range of general and niche-specific online business directories.
This foundational work has established a new dimension of trust and credibility among potential clients and collaborators.
