Joe engaged LeadGen to design a brand new website to establish his online presence and provide a way for venues and fans to check out his music, upcoming gigs and personal story. The site would assist Joe to book in more work as a travelling musician. Joe also requested an original logo design to showcase his personal brand. 

Joe’s new website needed to highlight his personal brand and visual style, while having relevant functionality (i.e. the ability to play musical tracks) and provide key information to venues and fans alike. 

The design reflected Joe’s desired rustic and old-school country and rock aesthetic, incorporating wooden textures, a dark colour palette and appropriate serif fonts. Wood-themed backgrounds were carefully selected to preserve a modern feeling appearance.

We selected a free music player widget and loaded it with some of Joe’s catchy tunes. The player needed to have customisable visuals to match the rest of the site, and be easily embedded into the website through an iframe.

Following launch, we sat down with Joe and took him through the process for easily updating information on the site about upcoming gigs to ensure fans could keep track of when they could see him next.

We created a gallery to showcase Joe’s most prized possessions – his large collection of vintage and priceless electric and acoustic guitars.

We designed a logo for Joe that captured his desired old-school, feel-good rock ‘n’ roll aesthetic, complete with a winged guitar neck!