July 2021 - April 2022

Role: User Research, Road Mapping, Wireframes, UI Design, Pitch Deck and Printed marketing assets.

Overview: PaperPlane Therapeutics creates VR games to ease pain and anxiety in children during medical procedures. With two live games, Dream (ages 5-17) helps manage pain during procedures like broken bones or vaccinations, while Imagine aids kids during MRI sessions. These immersive games enhance procedure quality by minimizing sudden movements and alleviating patient anxiety.

Success and Evolution: While collaborating on this project, we seized a remarkable opportunity to partner with the Quebec vaccine rollout for children, launching our campaign successfully and gaining valuable usage insights.

Working with a startup in its infancy was a significant learning experience, teaching me the importance of prioritizing energy and efforts effectively.

Understand user pain points to develop effective solutions.

Prioritize key features for your Minimum Viable Product (MVP) in startup environments.

Prioritize iteration over perfection, particularly in UI design, focusing on UX solutions for continual improvement.