Enter the Bible (@enterthebible) on Instagram

Enter the Bible is a podcast that takes listener questions and talks about them with guests of different denominational backgrounds. It is an offset of Luther Seminary's Faith+Lead program, which includes other educational content for faith leaders.

We began posting on Instagram at the beginning of our third season. My initial goal was to draw in new listeners, and with listening lead them to the website offerings.

This project is unique in that you can see my learning process first hand. You also see the brand strategy evolve, which I created from scratch with minimal direction from supervisors, and as a beginner social media manager.

It is my goal to:

convert 20% of Reels viewers into fans of the podcast

create more sophisticated social media via Canva

At the next quarterly meeting, advocate for a solid social media strategy based on insights gleaned from Instagram's "insights" tab

Since February, I have increased follower count from 0 to 81, implemented a Reels strategy that includes trending audio and original podcast audio, and learned how to use Canva for quotes.

My most recent reels have reached between 200-3,000 viewers. My top Reel has 3,947 views.