AlabaMarket, A Classified Marketplace for Buyers & Sellers by Oluwatosin SobayoAlabaMarket, A Classified Marketplace for Buyers & Sellers by Oluwatosin Sobayo
AlabaMarket, A Classified Marketplace for Buyers & Sellers
Alaba Market; Classified Ads & Digital Commerce Platform
Alaba Market is a multi-sided classified ads web platform designed to digitize one of Lagos’ largest physical markets by connecting buyers and sellers through product listings, store pages, and paid promotional tools; managed via a robust admin control system.
What I designed:
A seller onboarding and store management flow that enables merchants to list products, manage stores, and run paid boost campaigns with ease
A buyer experience optimized for discovery, search, filters, and direct communication with sellers across web and mobile
A listings and promotions system supporting free listings, boosted ads, verification flows, and banner placements
A comprehensive admin dashboard for user, store, listing, ads, pricing, and request management
A role-based admin control system with permissions, support tickets, moderation tools, and system configurations
Impact & intent:
Digitized a large offline market into a scalable online classified ads ecosystem
Reduced seller friction in product listing, promotions, and verification workflows
Improved buyer trust through store verification, moderated listings, and structured discovery
Enabled platform growth via monetization tools such as boost campaigns, banners, and listing packages
Platforms: Web (Buyer, Seller, Admin) Users: Buyers, Sellers (Store Owners), Admin & Support Staff Focus: Marketplace UX, multi-role system design, ads & monetization flows, admin workflows, scalability.
Snapshot from one user type
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Posted Jan 12, 2026
AlabaMarket is a marketplace platform that enables sellers to list products, buyers to purchase, and admins to manage listings, ads, and trust at scale.