FPL AI Assistant

FPL Padi is an AI-powered web application designed to help Fantasy Premier League managers make smarter decisions through data-driven insights, conversational guidance, and strategic recommendations, all delivered via a clean, intuitive chat-based interface.

Built in collaboration with a machine learning engineer, the product focuses on translating complex football data into clear, actionable advice for players at different experience levels.

Brand Identity & Visual Direction Created a modern, Premier League-inspired visual identity that balances professionalism, trust, and approachability for sports and data-focused users.

Welcome & Acquisition Experience Designed a high-conversion landing experience with clear value messaging, feature highlights, and strong entry points for new and returning users.

Authentication Flows (Sign Up & Sign In) Crafted minimal, frictionless onboarding flows with clear error states and guidance for first-time and returning users.

AI Chat Interface (Core Product Experience) Designed a responsive, scalable chat system where users interact with the AI for:

Design System & Components Defined typography, color usage, buttons, form fields, message bubbles, states, and layout rules to ensure consistency and easy developer handoff.