Wildcard: Branding, Social Media, Photography, Web, Pinterest

Daniella Gershon

Daniella Gershon

Wildcard is the happy medium between underwear and lingerie. Our garments are designed to get the best of both worlds — the level of detail and quality of lingerie combined with the comfort and mobility of underwear. Formed to move with you from day to night, our breathable mesh is made from 100% recycled plastic bottles. Our fun matching sets are soft and light to the touch, but bold where it counts. We believe in empowering girls to feel confident to go out and accomplish things in the real world - ace that job interview, run that marathon, and go the distance . And that’s how Wildcard was born - for girls who do what they want and wear effortless lingerie on their own terms. 
BRAND KIT:
WEBSITE:
Results:
Sales Increased by 300%: The website redesign effectively attracted the target audience, leading to a significant boost in online sales.
Wholesale Opportunity with Urban Outfitters & Wolf and Badger: The elevated branding and functionality generated interest from Urban Outfitters, resulting in an email inquiry to purchase Wildcard the Label for their next collection.
GRID:
@WildcardTheLabel
EXAMPLE POSTS:
View post on Instagram
 
View post on Instagram
 
PINTEREST:
80k Monthly Views
1 Million Impressions
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Posted Apr 13, 2023

Wildcard is the happy medium between underwear and lingerie. Wildcard was born for girls who do what they want and wear effortless lingerie on their own terms.