Brand Identity, Social Media, UGC, Graphics: Jungle Tea

SUMMARY



From the very inception of the project, I collaborated closely with the founder for two years to bring their vision to life. Together, we embarked on a journey to create a unique, healthy alcoholic tea canned cocktail that would give people just the right amount of functional buzz to set their confidence soaring and inspire them to explore the world. In order to convey this vibrant concept, we meticulously developed the brand's identity and online presence through strategic social media management and innovative web design. Our branding, inspired by a nostalgic jungle aesthetic, blended seamlessly with the promise of offering wholesome beverages and a tropical color palette. Today, Jungle Tea has triumphed, gracing the shelves of retailers throughout California, from Erewhon and Whole Foods to Total Wine & More. The journey didn't stop there, as our creation captured the attention of Fort Lauderdale Fashion Week, extending its reach to the glamorous city of Miami, where it now adorns the menus of several rooftop bars, making Jungle Tea a remarkable success story.





MOODBOARD







COPYWRITING:

-A Little Tea Goes A Long Way.

-Old Roots. New Rituals.

-Fuel Your Wild Side.



GRID

@JungleTea.Co









GRAPHIC POSTS











UGC