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Illustrated packaging design inspired by Monday mornings. I concepted the company, logo, branding, and naming. The pattern design was influenced by the blend’s flavor profile and notes. A friendly little sun character was used on the labeling to help brighten up the day.

As a branding designer and illustrator, I specialize in creating highly visual, fun, and memorable packaging for brands that want to stand out on the shelf. This project features a custom logo design, packaging, and hand-drawn illustrations for a specialty coffee roaster. From bold, eye-catching labels to thoughtfully crafted brand elements, I work with businesses in the food and beverage industry to create packaging that captures their unique personality and appeals to their audience. Whether you’re a coffee brand, artisanal food maker, or creative startup, I’d love to help bring your product to life with custom illustrations and packaging design that makes a lasting impression.

Project Scope: Branding, Logo Design, Packaging Design, Character Illustration, Storytelling

My Roles: Art Director, Illustrator, Surface Designer

Brand Discovery & Strategy – I begin by understanding the brand’s values, target audience, and market positioning to ensure the design speaks to its core identity.

Logo Design & Conceptualization – I craft a unique logo that captures the essence of the coffee roaster while being versatile and memorable.

Hand-Drawn Illustrations – I create custom, hand-drawn illustrations that bring personality and charm to the packaging, setting the brand apart in the marketplace.

Packaging Layout & Design – I design eye-catching, functional packaging with thoughtful placement of visual elements to enhance the product’s appeal.

Final Revisions & Delivery – I refine the design based on feedback and deliver final assets in print-ready formats, ensuring consistency across all brand materials.

The Problem I Solved With This Project: The coffee roaster needed a unique visual identity to set them apart in a crowded market while maintaining an authentic and approachable feel. They required packaging that would grab attention on the shelf, effectively communicate their brand story, and appeal to coffee lovers who value quality and craftsmanship.

The Results: The final branding and packaging design created a distinctive, eye-catching presence on store shelves, attracting customers with its personality and bold visuals. The hand-drawn illustrations and cohesive brand elements not only conveyed the roaster’s dedication to quality but also built a lasting connection with their audience.

⚫️ View My Full Portfolio: www.hmillerink.com/portfolio ⚫️ Learn More About Me: www.hmillerink.com/about ⚫️ Follow My Art Journey: www.instagram.com/hmillerink ⚫️ Get In Touch With Me: www.hmillerink.com/contact