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I specialize in illustration-focused branding for fun businesses that want to stand out - from cozy coffee shops and local boutiques to food and beverage brands, wellness spaces, and travel destinations. This project features a brand identity I created for an independent coffee shop, combining hand-drawn illustration, thoughtful typography, and a warm, welcoming aesthetic. Whether you’re launching a new retail concept, refreshing packaging for your food brand, or looking for custom illustrations to elevate your wellness studio or travel campaign, I’d love to work together and create branding full of charm, color, and creativity.

Project Scope: Discovery & Strategy, Logo Design & Identity System, Brand Guidelines, Typography & Color, Icon Set & Branded Pattern, Swag

My Roles: Art Director, Illustrator, Surface Designer

Brand Discovery – I start by getting to know your brand’s story, mission, and target audience to ensure the design aligns with your core values and vision.

Concept Development – I sketch and explore various ideas to find the most playful and unique approach that will make your brand stand out.

Hand-Drawn Illustration – I create custom illustrations that add personality and warmth, ensuring each element feels authentic and inviting.

Typography & Design Refinement – I carefully select fonts and refine the layout to complement the illustrations, bringing harmony and readability to the overall design.

Final Presentation – I deliver the final branding assets in multiple formats, ready for use across your website, packaging, signage, and more.

The Problem I Solved With This Project: This coffee shop needed a distinctive brand identity as amazing as them! Our goal was to create memorable creative and differentiate them from the competition in a crowded market. They wanted a visual identity that was approachable, warm, and full of personality to resonate with their local community and attract new customers.

The Results: The final brand identity helped the coffee shop establish a unique presence, making it instantly recognizable to customers. The hand-drawn illustrations and thoughtful design elements created a welcoming, memorable atmosphere that are fostering a connection with new visitors as they build their business.

If you’re a small business or solopreneur looking for handcrafted branding and logo design that reflects your story head to my Branding Design Services to learn more about working together.

⚫️ View My Full Portfolio: www.hmillerink.com/portfolio ⚫️ Learn More About Me: www.hmillerink.com/about ⚫️ Follow My Art Journey: www.instagram.com/hmillerink ⚫️ Get In Touch With Me: www.hmillerink.com/contact