NOMA is a contemporary workspace concept designed to bring a new entrepreneurial culture to Coimbra. The brand blends architecture, technology, and community into a multifunctional ecosystem of private offices, coworking areas, event spaces, and a curated café experience.

The goal of this project was to create a digital platform that communicates NOMA’s architectural sophistication while highlighting its role as a hub for innovation and collaboration.

NOMA needed a website capable of clearly expressing its vision: a modern, intelligent, and community-driven workspace. The challenge was presenting a wide range of services, offices, coworking, events, café, partnerships, and technological infrastructure, without overwhelming users. The existing digital presence lacked structure, emotional storytelling, and a visual identity that matched the physical space’s design standards. The brand required a platform that could inform, inspire, and convert.

The final design embraces a calm, architectural aesthetic that mirrors NOMA’s physical environment. Warm interiors, natural materials, and soft lighting became visual anchors throughout the layout. Clear content sections, accessible navigation, and modular storytelling blocks help users understand each component of the ecosystem. The result is a refined, balanced digital experience that elevates NOMA’s identity and communicates its mission with clarity and purpose.

The user experience focuses on simplicity, transparency, and space. Generous spacing and minimal typography allow the architecture to lead the narrative. Each section is structured to introduce a concept, visually reinforce it, and then guide users to explore deeper. The interface prioritizes legibility and ease of exploration, reducing cognitive load while keeping the journey warm and inviting. Interactive element, such as floor navigation, café highlights, and technology sections are integrated seamlessly into the flow without disrupting the calm rhythm of the page.

The design concept is built around the idea of “intelligent spaces for a new generation.” NOMA’s identity combines modernity with human warmth, which informed the balance between clean layouts and intimate photography.

The brand direction positions NOMA as more than a workspace: it is a community platform where professionals, students, startups, and creators converge. This vision guided the tone, visual hierarchy, and overall storytelling approach. Every element, from typography to imagery, supports a narrative of innovation, collaboration, and forward thinking.

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