Gusto / Home Goods Brand & Web

Brand Designer

Brand Strategist

Web Designer

Adobe Illustrator

Adobe Photoshop

Wix

Meet (GUSTO);

INDUSTRY

HOME GOODS & INTERIORS

PROJECT DELIVERABLES

Brand Strategy

Brand Identity Design

Web Design

Tote Bag Design

Thank You Card Design

Custom Illustrations

Custom Stacked Logotype

BRAND SUMMARY

MINDFULLY CRAFTED HOME GOODS for THE STILL LIVES.

Gusto is a conceptual home goods brand that crafts mindful and artful handmade objects for slow living. Gusto allows people to feel fulfillment in their home decor.

Primary Logotype

Logo Mark Variations

BRAND PERSONALITY:

Artful

Typographic+Illustrative

Earthy

Soulful

Minimal

Calm

Logo Lockup & Tote Bag Design

PURPOSE BEHIND THE DESIGNS

The visual identity completes the brand's core by infusing its personality: artful, soulful, minimal, and earthy. The logotype is handmade and custom like Gusto's products, both vintage and unique. We also crafted custom illustrations to use across the brand visuals. These illustrations add a stylish touch to the identity while helping the brand express itself better.

Brand Illustrations

Thank You Card Design

THANK YOU CARD DESIGN

The thank you card is designed mindfully to connect with Gusto's target audience on an emotional level. Keeping the minimality and aesthetically pleasing, the card makes you look at it and find peace in it. This helps the brand create brand awareness.