Fruva Canned Fruit Drinks Packaging Design

TropiSip Beverages Ltd., known for its commitment to natural, refreshing drinks, launched Fruva, a vibrant line of canned fruit drinks celebrating real fruit flavour and nutritional richness. The goal was to create packaging that would reflect each variety's strong taste, natural source, and tropical environment while varying in a highly saturated beverage market.

The client needed a visually compelling and a packaging system that could:

Communicate authentic fruit content and health appeal.

Differentiate each variant while maintaining a unified brand identity.

Compete on shelves crowded with artificial-looking and processed drink packaging.

As a package designer, I created an eye-catching and modern design for Fruva’s canned fruit drinks. The design:

Used vibrant, high-resolution fruit imagery to reflect the drink’s fresh and natural taste.

Incorporated a sleek, minimal yet aesthetic that stands out on shelves.

Employed clear typography and colour codes for each flavour (e.g., green for soursop, yellow for mango, pink for strawberry).

Included a dynamic fruit splash effect to evoke refreshment.