Vibrant Packaging Design for YumYum Treats

My role: Packaging Designer

Project Overview

YumYum Treats wanted a vibrant, young chinchin brand in Classic and Spicy flavor to offer to school children, teens, and young adults. Sweet Chinchin is a tasty, crunchy and delicious chinchin snack that one can munch on anywhere.

The challenged was:

Being able to compete with imported snacks with eye-catching, pop-style packaging.

Lacking compelling packaging on local chinchin brands.

A need for strong shelf presence and snack appeal.

As the Package Designer, I created a bold, fun packaging for YumYum Treats, The key design features are:

A pop colour palette to create instant shelf visibility.

Slogan placement of the chinchin in Tasty, Crunchy and Delicious.

Snack mascot – an excited cartoon chinchin cube, adding a fun brand character.