ila Bank is a leading digital-first fintech company in Bahrain, offering innovative banking solutions tailored to modern users. Known for its seamless digital experience, ila aims to provide convenience, accessibility, and a fresh approach to banking for tech-savvy customers.

The hero section of ila Bank's landing page was failing to capture user attention and drive engagement. The existing design lacked clarity and focus, with a crowded layout, weak messaging, and suboptimal call-to-action (CTA) placement. This resulted in high bounce rates and missed opportunities to convert visitors into customers.

To address these issues, I implemented a complete redesign of the hero section by:

Crafting a Clear Value Proposition: Refined the headline and subheading to instantly communicate ila’s unique value.

Visual Hierarchy: Introduced a clean and modern layout to highlight key elements like the headline, benefits, and CTA.

Eye-Catching Visuals: Used bold, relevant visuals to create an emotional connection with the audience.

Social Proof for Credibility: Added app store ratings to build trust and encourage conversions.

The redesigned hero section led to:

23% Increase in Conversions: More visitors took action, resulting in higher sign-ups.

Improved User Retention: Enhanced clarity and focus reduced bounce rates.

Stronger Brand Perception: A modern design reinforced ila’s position as an innovative fintech leader.