Visual identity for a fictional arborist.

This project is related to the concept of the game 'Les briefs créatifs' : https://lesbriefscreatifs.com/

For this exercise, the objective was to create the graphic universe of an arborist. We have some details about him and his company: träd.

First I selected various images for inspiration to create my design.

I used the cross-section diagram of a fruit as the starting point for the future logo.

After some modifications, here are the primary logo, secondary logo, and the logo icon, with the umlaut on the 'a'.

The secondary logo echoes the fruit diagram with the three layers constituting the fruit's pericarp. And the umlaut represents the fruit seeds.

Here is the final proposal for the visual identity of the fictional orchard, Träd.