Visual identity for a social media account.

A complete visual identity was essential : logo, typography, color scheme, post visuals, cover designs, and more.

I started with the colors of the identity. Selecting distinct colors, not already affiliated with other media, was crucial to ensuring easy recognition of the account, while maintaining an understated aesthetic.

I used coolors.com to generate the color palette I was looking for.

Finally we choosed two colors : 1C45BB and F0F1EF

The second step is to create the logo, I had some ideas that I created with Photoshop or Illustrator.

For the font, I choosed Cygre, a very simple and readable font.

Then I proceeded to design the appearance of the posts, reels, stories, and the overall identity of the account.

For the highlight, I proposed various visuals. In order to gain time, I choose to use some visuals from Reshot.com.

The name of the media changed meanwhile,