Design Branding for Pizza Pipo

This is a fictionnal brand, inspired by my father. He learned how to make real pizza from Napoli. And we hope that one day he'll open his own pizzeria.

I started by drawing his logo and imported it on Illustrator.

My logo is ready, now I need to do some research for the identity of the brand.

I choosed Humane font, this beautiful font is similar with the one on my logo. The colors remind the tomatoe sauce and the crust of the pizza.

Then with Photoshop and Illustrator, I created some visuals for the brand. I used ressources from Unsplash.

You can find the link for the pictures I used here :