Project URL: https://www.aelfriceden.com/

I designed and built the Aelfric Eden e-commerce website from the ground up, taking full ownership of both the design and development.

The goal was to create a distinctive, modern online shopping experience that reflects the brand’s streetwear identity while making product discovery and shopping intuitive for customers.

From the overall visual direction and page structure to the storefront implementation, I handled the project from start to finish, bringing the design and functionality together into a cohesive e-commerce experience.

• Website design and visual direction • Complete storefront design and development • UI/UX design and user journey optimization • Homepage layout and promotional sections • Product collection and category pages • Product detail page layouts • Navigation and product discovery • Brand presentation and editorial storytelling • Responsive layouts for desktop and mobile • E-commerce storefront implementation

The design focuses on combining streetwear culture with a visually engaging shopping experience. The layout, imagery, typography, and promotional content work together to communicate the brand’s identity while keeping products at the center of the experience.

I approached the website as a complete e-commerce platform rather than simply a collection of web pages, considering how customers discover products, explore collections, interact with product information, and move through the shopping journey.

The completed website brings together brand identity, visual design, and e-commerce functionality in a unified storefront. It provides a digital shopping experience built around the brand’s aesthetic and product catalog.

I handled both design and development from the ground up, with responsibility for the overall visual direction, interface design, page structure, and storefront implementation.

Project Type: E-commerce Website

Industry: Fashion & Apparel

Platform: Shopify

Services: E-commerce Design, UI/UX Design, Web Design, Shopify Development, Responsive Web Development

Live Website: https://www.aelfriceden.com/