Landing Page Strategy: Careers Page Redesign
Damien Dennis
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Posted Sep 2, 2022
Join some of the brightest, kindest people we know working together on a problem worth solving.
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The Problem 🔎
LOOP needed a complete overhaul of its careers page. In its current state, the careers page felt unfinished and was failing to drive leads or even convert. This mostly had to do with the design: immediately clunky navigation and no emphasis on “pitching” candidates to apply. This resulted in people visiting the page, immediately seeing open positions, being confused, and then bouncing.
The Solution 🤝
Working alongside our Communications Lead, we planned out a “sales-focused” careers page reminiscent of enterprise companies like DoorDash or AirBNB.
Goals:
Storytelling highlighting company culture.
Easily navigatable job postings.
Tone: Clarity, brevity, personality
Process 🛣
I got to work organizing my outline of the web copy from scratch in Notion, then created drafts to send to the design team in Google Docs.
The Result 🎁
After a few iterations, we landed on the current career page copy and design (current as of 06/2022):
📸 Photos & Web design: LOOP Labs
*End Transmission*