Venture Metals+ is a global leader in scrap processing, recycling, and reclamation. It embraces sustainability and environmental responsibility in its core values. With over 100 years of scrap industry experience and an unmatched operational footprint, it's a leading provider of reclamation services to industrial and manufacturing facilities worldwide.
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The Challenge
As an ESG-focused company, it was important to have a platform that would showcase their services and commitment to the environment while also building trust with its customers. While developing concepts, I ensured each creative decision focused on the clients reaching customers where they are through functionality and defining their commitment to sustainable business practices.
The Solution
The deliverable was a website that highlights the company's true purpose. The visual design of the site was inspired by natural metals and elements commonly used in the business field. The theme of "Reclaimed Elements" was used, and shades of green were utilized to represent the client's environmental commitment. The user is presented with a modern and polished layout that showcases the brand's voice and visual elements, positioning Venture Metal+ as a pioneering industry that prioritizes environmental impact.
