Purposewerx
Madeline Cedillo
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Posted Aug 6, 2023
Developed visuals and website design for a global collective of founder-led services and united in the power of regenerative business.
Purposewerx is a global collective of founder-led services and technology companies united in the power of regenerative business to increase financial performance and restore social health.
The Challenge
The design team was put forth with the task of visually uniting various companies undera shared goal of delivering purpose-driven solutions that generate transformative results.
After achieving visual cohesion across the companies, the next endeavor was to crafta platform which would showcase the organization's mission and visionary outlook. This digital space not only provides a stage for communicating their purpose-driven ethos but also serves as a gateway for those seeking purposeful enterprises capable of delivering impactful solutions.
The Solution
Taking inspiration from filing ephemera used to catalog information, the creative team used it as a jumping off point. Paired with this were a library of collaged illustrations I created that reflected not only the collective of companies but the various purpose driven causes. I designed visual collateral, including business cards for executives and a social media post introducing the organization.
